Or better website copy? Every business experiences periods when website visitor numbers dwindle, a few passers-by glancing over your home page, barely registering. It’s understandable to want answers about your search engine...

I recently had the pleasure of working with a group of students from Leeds Arts University's Creative Writing BA course. Judging by the enthusiasm and talent on display, the industry's future looks to be in skilful hands! Read on as LAU student, Katie...

We all know that time is money, so one of the first questions you're going to ask is how much does a copywriter cost and does hiring a copywriter represent a good investment? It’s very difficult to determine the specific value that the words contribute to the success...

I’m often asked, especially by people who are hiring a copywriter for the first time, about how the process works and what I'll need from them. I’m always thrilled to hear these questions! They demonstrate that the client will be genuinely engaged in the job! What do...

Suppose you're investing in a website. In that case, the idea is presumably to attract more browsers, convert them into buyers and sell more stuff?  Will the site layout do that, will the way it looks lure them in, will the position of the call to action button...