Services
All the right words in all the right places for…
Website content
Engage your website visitor with words
Business owners typically encounter two problems with their web content; getting it finished, and how to engage visitors?
Market research, target audience, industry context, brand values, tone of voice, SEO; there’s a lot to consider. Do your business a favour, hire an experienced and award-winning copywriter to get the job done.
Blogging
SEO-rich blogging to engage new prospects and existing customers
It’s not what you say but the way you say it that counts. Ghost-written blogs that are well-researched, original and in your tone of voice keep your content fresh, on-message and on-brand. Ask about my ‘done-for-you’ professional blog-post packages.
Sales Letters
On a mission to arouse interest and action
A great headline, a targeted message, a strong call to action and readable copy without errors; sales letters are infinitely adaptable, targetable and measurable.
Print Marketing
What’s old is new, what’s different is exciting
Print marketing is back! It elicits curiosity and has a higher perceived value and longer shelf-life than online marketing. A newsletter, flyer, brochure, leaflet, and humble postcard can deliver a killer message.
E-marketing
Reach your customers, build brand awareness and sell your stuff
Emails, e-books, e-newsletters, downloadable fact sheets, checklists, and infographics. Brand-rich copy that feeds your audience with your core messaging featuring strong calls to action.
Editorial
Highly impactful copy to gain trust rather than an immediate sales response
Editorial content is subtle, very powerful and calls for a writer with an appreciation of journalistic style and the ability to offer a nuanced and balanced viewpoint. Often in the form of a White Paper, commissioned report or article, editorial content is value-driven and offers deeper understanding and context, genuine insights that inform, explain or simply entertain.
Press Releases
A cost-effective and authoritative way to promote your news
Attracting the interest of time-poor journalists isn’t easy. Still, it helps if press releases and editorial features follow industry protocols, and are written to journalistic standards.
Whatsit Doodah has experience of writing for UK and international news titles and delivers well-researched and engaging articles.
Story-telling
The human brain is hard-wired to remember and act on stories
Case Studies – Make the most of this powerful and yet underutilised marketing resource that’s right under your nose. Explore customer scenarios, the people you help and the type of problems you solve.
Your Story – Biographies are the most popular non-fiction genre. Real-life experience can relay your values, life lessons and motivations; engaging your audience as no other medium can.
Industry Awards Entries – Every industry has its version of the ‘Oscars’. Entering business awards for your industry or locality is a great way to boost your profile. Taking home a ‘gong’ or even getting shortlisted, is not only a great PR opportunity; it’s also great for boosting staff morale.
Video scripts – Facebook Live or YouTube bedroom productions are more impactful when they follow a plan. What could a professionally written script do for your corporate video or new pitch-presentation?