Beautiful-looking websites with lots of whizzy stuff going on don’t sell things on their own. But words do. If our words are wrong, our message isn’t obvious, and no one will take any notice. This is an absolute fact of human nature, however much support activity,...

Life's not all about business. It's not all conducted online (although you can be forgiven that impression, given the current global circumstances). There’s something about handwriting. No amount of digital artistry or trickery can ever be more personal than a...

I don’t know about you, but I’ve been sent reams of content over the past few weeks, far more than usual. Sadly, most of it has been indistinctive, template-originated offerings that come across as bland and impersonal. I wonder if in our rush to churn out an...